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Blogging For Branding

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Blogging For Branding

Making your business, product or service stand out from the pack as a trusted name is the key to success. When people automatically purchase your products or services and try new offerings because they have learned to trust what you have to offer, your path is assured.
Putting yourself on this path calls for building your brand. This is more than a logo. It involves building up an inherent trust and an instinctual belief in the quality of a product or service based on the brand name behind it.

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Blogging For Branding

Making your business, product or service stand out from the pack as a trusted name is the key to success. When people automatically purchase your products or services and try new offerings because they have learned to trust what you have to offer, your path is assured.
Putting yourself on this path calls for building your brand. This is more than a logo. It involves building up an inherent trust and an instinctual belief in the quality of a product or service based on the brand name behind it.


Consider some of the products you purchase in everyday life strictly because of the logo on the label. When you recognize a product from its logo or are willing to go out on a limb and try something new because a company you recognize sponsors a product, that’s a result of successful branding. It is a proven, effective way to build rapport with customers and gain repeat business.

1 INTRODUCTION …………………………………………….
2 WHAT BRANDING CAN DO FOR YOUR BUSINESS ..
INGREDIENTS FOR SUCCESSFUL BRANDING …………………
BLOGGING IS JUST 1 PRONG IN A CAMPAIGN ………………
3 JUST WHAT IS A BLOG ANYWAY ………………………
TRAITS THAT DISTINGUISH BLOGS …………………………….
OTHER FEATURES FOUND IN BLOGS ………………………….
4 WHO CAN BENEFIT FROM BLOGGING? …………….
HOW THE EXPOSURE CAN PAY OFF ……………………………
THE ADVANTAGES OF BLOGGING ………………………………
COMMON PROGRAMMING OPTIONS …………………………..
Getting A Web Address For A Blog ………………………………………
DOING IT YOURSELF ……………………………………………….
HIRING A PRO ………………………………………………………..
Tips For Hiring Pros ………………………………………………………..
6 MESSAGE IS EVERYTHING …………………………….
KNOW YOUR TARGET AUDIENCE ……………………………….
Tips For Setting The Tone And Style ……………………………………
THE ABCS OF SEO ……………………………………………………
Selecting The Right Words ………………………………………………..
Why SEO Matters …………………………………………………………..
CONTENT PITFALLS TO WATCH OUT FOR ……………………
7 MAINTAINING YOUR BLOG ……………………………
OPTIONS FOR MAINTAINING YOUR BLOG …………………
THINK MULTIMEDIA ………………………………………………..
FREQUENCY OF POSTS MATTERS ……………………………….
8 GETTING THE WORD OUT ……………………………..
PAY-PER-CLICK ADS TARGET READERS ………………………
INCOMING LINKS CAN BOOST NUMBERS ……………………
FULL ADVERTISING FLIGHTS ……………………………………
– 3 –
GIVEAWAYS AND CONTESTS …………………………………….
9 A FEW WORDS IN PARTING …………………………..